What to do in the first week after launch

Days 1–2: make the site discoverable

• Check indexing after launch. Search engines cannot index the site before launch. Once the site is live, make sure search-engine indexing is enabled under Site-wide SEO settings.
• Submit your sitemap to search engines. Submission can help discovery, but it does not guarantee indexing. See Sitemap, robots.txt and llms.txt for Demona's sitemap and our Search Console and Bing Webmaster Tools guide for practical steps.
• Set a default social sharing image. It is used when a page is shared and that page has no image of its own.
• Review the important pages. Check that the homepage, main service pages and Contact page have useful titles and descriptions, one clear H1, and meaningful ALT text on important images. See Page settings.

Days 3–4: make sure the important flows work

• Connect analytics if you need it. Add Google Analytics, Tag Manager, Meta Pixel or another supported tool, and make sure cookie consent is configured for consent-based tracking. See Analytics and tracking.
• Test your contact form. Send a real test message. Confirm that the notification email arrives when configured and that the submission appears under Manage contact form messages. The notification address is set under Contact details.
• Check the 404 page. Open a URL that does not exist and make sure the visitor gets a useful route back into the site. If you replaced an older website, review your redirects too.

Once tracking is working: use our Google Analytics 4 guide to understand your traffic and the Microsoft Clarity guide to see where people click or struggle.

Days 5–7: set up the ongoing routine

• Add the people who need editor access. Keep the user list limited to colleagues who genuinely work on the website. See Manage website users.
• Publish your first useful update. A company announcement, new project, guide or event can give returning visitors a reason to come back and gives you a repeatable publishing workflow. See Create news and events.
• For local businesses, review your Google presence. Keep your contact details and opening hours consistent and ask satisfied customers for genuine Google reviews. See Help local customers find your business on Google.
• Create an export if you want a launch snapshot. A fresh archive gives you a copy of the site's current content and settings. See Export your website.