Set sensible defaults once so pages are not left without search and sharing metadata. Under Settings → Marketing → SEO, define the website-wide defaults: how page titles are assembled, which description and sharing image are used when a page does not provide its own, and whether search engines are allowed to index the site.
These are defaults. Individual pages, news items and events can override them in their own settings. Click Save SEO to apply changes.
Search engines stay out until you go live. Your site can be opened and shared on its demona.ai address from the first minute, but until you take it live every page carries noindex, robots.txt blocks all crawling, and the sitemap and llms.txt are not available. After go-live, the Allow search engine indexing switch decides: a new site has it switched on already, and you can turn it off while you are still working on it.
The title pattern controls how the title is assembled for browser tabs, search results and social sharing on pages that have no meta title of their own. You can use two placeholders:
{title} — the page title,{site_name} — the website name from Site identity.For many sites, {title} – {site_name} is a useful default, producing a title such as “Pricing – Demona”. If the website name is empty, Demona uses the page title alone so the separator is not left hanging.
A page's own meta title appears exactly as written: the title pattern is not added to it. If you want the website name in it, write it in yourself.
When a new site is built, Demona fills the defaults that are still empty: the home page's meta title (the website name, followed by as much of the tagline as fits), the default meta description (translated into your other languages) and the indexing switch. You can change any of them at any time.
This fallback description is used for pages that do not have their own. A concise description is usually easier to scan; search engines may still choose a different snippet depending on the query.
This image is used when a page is shared on services such as Facebook, LinkedIn, Slack or messaging apps and the page has no sharing image of its own. A common size is 1200 × 630 pixels. Add short ALT text describing the image as well.
For each item, Demona uses the first available value from left to right.
Page-specific meta title, exactly as written. Without one, the page title through the title pattern.
Page-specific meta description → lead for news and events → default meta description.
Page-specific OG image → card image for news and events → default OG image.
Open Page settings in the editor to customise SEO for a page, news item or event. Under Search appearance:
On multilingual sites, Different by language? lets you set a separate title and description for each language.
You can also disable indexing for one page, which applies noindex, nofollow, or disable AI crawlers, which applies the site's supported AI-crawler restrictions and removes the page from llms.txt. The site-wide indexing switch still takes priority: when it is off, or before the site has gone live, no page is exposed for indexing. See Page settings for details.
Every published page, news item and event gets schema.org markup automatically: WebPage for a page, NewsArticle for a news item, Event for an event. It uses the same title, description, image and address as the search result, so there is nothing to set up. Drafts and scheduled items that have not appeared yet get none, and neither does a page whose Canonical URL points to another page.
When visitors open an address that does not exist, Demona can show a built-in error page or a page you choose, such as a friendly “Page not found” page with a route back to the homepage. If an old URL has a clear replacement, use a redirect instead.
At the bottom of SEO settings, you control what search and AI crawlers may access and see the status of machine-readable files such as the sitemap and llms.txt. See Sitemap, robots.txt and llms.txt for the details.
Quick answers about search visibility and sharing previews.
HELP
Demona generates the sitemap, robots.txt and llms.txt automatically. The next guide explains how their controls work.