Show a few equal-weight benefits in a format people can understand at a glance. The Features block arranges 3–6 short ideas into a clear system. Use it for features, benefits, service points or concise decision criteria.
If the items are standalone content, long descriptions or steps in a story, another block will usually fit better.
Short title, concrete consequence, equal visual weight.
Visitors can understand the three most important benefits at a glance.
The description does not repeat the title; it explains what the point means for the visitor.
The cards stay on the same level, so a main benefit is not mixed with a minor detail.
With two columns, every item gets more space.
A larger cell can hold a longer description while still remaining easy to scan.
Items can lead to a more detailed page or the next relevant section.
An icon or image can give each point more character and faster recognition.
Cell style and layout can be adjusted to match the visual character of the page.
Icons give quick visual cues, while links can take visitors to the details. Three items below point to other Help Center articles.
Several editors can work on the same website. This link opens the guide to managing website users.
This item does not link anywhere. When there is no real continuation, a feature can stay unlinked.
The same content can exist in several languages. The link opens the multilingual editing guide.
Keep shop, clinic or office details consistent. The link opens the guide to local visibility on Google.
Three to six items is a good starting point. If you have many more features, group them first. The grid's job is quick orientation, so keep the items similar in detail and visual weight.
Alongside the content, you control the rhythm of the whole grid and the presentation of each cell.
Choose Compact or Card image. Compact is quieter; Card image makes each item feel more independent.
Choose Auto, 2, 3, 4 or 5 columns based on content length and the density you want.
Use vertical or horizontal layout to control the relationship between visual and text.
Choose plain, bordered or filled cells for different levels of visual emphasis.
Add images to items and choose landscape, standard, square or portrait proportions.
Each item can lead to its own destination or next section when there is a genuine continuation.
Choose based on how independent the items are and what they need to do.
SHOW THE ESSENTIALS
Keep the items equal in weight, choose a grid rhythm that fits them, and link only when there is a real continuation.