Skip to main content

Build a campaign page in an afternoon

What is a campaign page for?

One promotion, one event, one deadline: give it a focused page. A campaign page should make one action easy to understand and take — for example booking, registering, buying or requesting a quote. In Demona, you can start with an AI draft, add the blocks that support the offer, and plan what happens when the campaign ends.

1. Start with an AI draft

Create a new page and choose the option to have AI draft it. In one or two sentences, explain what the campaign is, who it is for and what visitors should do. For example: “Autumn promotion for a local hair salon: 20% off colouring until the end of October, with appointment booking.” AI can propose a first structure and draft the page copy. See Create a new page.

A campaign page does not need to sit in the main navigation. In many cases, visitors will arrive from an advert, newsletter, QR code or social post instead.

2. Add the blocks the campaign actually needs

  • Hero · centred: lead with the offer and one clear CTA. Give the destination block an anchor such as #book so the button can jump directly to it.
  • Countdown: useful when there is a real deadline. Plan the post-expiry message too.
  • Call-to-action (CTA) banner: repeat the main next step at a natural decision point and again near the end when useful.
  • Contact form: collect registrations, enquiries or quote requests without sending visitors elsewhere.
  • Trust signals: use real proof such as an approved Single testimonial or verifiable numbers in a Key figures block.

Set the timing in advance so you do not have to remember it later. Blocks can use visibility windows, so a promotional banner can appear only during the campaign and disappear afterwards. That is especially useful for temporary homepage CTAs or event notices. See Style a block: backgrounds, colours and spacing for block visibility and scheduling controls.

3. Track where visits and enquiries come from

If you link to the page from adverts, email or social media, add UTM parameters to the campaign URL, for example ?utm_source=newsletter&utm_campaign=autumn-offer. Analytics tools can then group traffic by source and campaign when they are configured and the visitor has given the required consent. See Analytics and tracking.

Form submissions also keep the source page, which can help you identify which campaign page produced the enquiry.

4. Decide what happens after the campaign

  • If the campaign is finished and the page no longer has a purpose, move it back to draft. You can reuse and update it later.
  • If the URL has been widely shared or linked, consider leaving the page live with a clear “This campaign has ended” message and a route to the current offer, or add a redirect to the most relevant replacement.
  • If the page should be public but should not appear in search results, change its indexing setting under Page settings.

A clean post-campaign state is part of the campaign plan, not an afterthought.

TIPS AND TRICKS

Give a real deadline a clear countdown.

The Countdown block shows the time remaining and can switch to a different message and CTA automatically after the target time.

Countdown block →Back to the Help Center