Make the website recognisable everywhere, from the browser tab to search results. Set the basics under Settings → Website → Site identity: website name, tagline, logo and favicon. These details are reused in several places across the site, so it is worth getting them right early.
Save changes with Save basic details.
What each one does and where it appears.
Used in the browser title, search results through the SEO title pattern, and in the header when no logo image is set. One to three words usually works best.
A short sentence explaining what you do. Some header and footer layouts show it beside or below the site name.
Shown in the header and footer, beside or instead of the website name. SVG or a transparent PNG usually works best.
The small icon used in browser tabs and bookmarks. Use a square PNG of at least 32 × 32 pixels.
Keep the website name short — usually one to three words, typically your business or brand name. It fills the {site_name} placeholder in the SEO title pattern, so a page might appear in search as “Pricing – Demona”.
The tagline is a single-sentence introduction shown under or near the name in layouts that support it. Treat it as a concise answer to two questions: what do you do, and who is it for?
The header and footer can also have their own logo text. If you leave that blank, the website name is used there too.
Choose both from the media library or upload new files.
Add a short ALT text to each image. For a logo, the business name is usually enough. Screen-reader users hear this text instead of the image.
Quick fixes if you get stuck while setting up your site identity.
HELP
Choose a palette and font pairing so the whole website has a consistent visual system.