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Build your own website, step by step

You no longer need to code – or necessarily hire an agency – to build a simple business website. This guide walks you through what to decide before you start, the steps of building your own website, and what to expect if you build it with AI.

Before you start: three questions

  • What is the website for? Enquiries, phone calls, bookings or sales? This decides what goes at the top of the page and where the main button leads.
  • Who is it for? Local customers, businesses, visitors from abroad? This shapes the tone and whether you need more than one language.
  • Which pages do you need? For a small business, a home page, services, about, contact and a privacy policy are usually enough. Start there – you can add more later.

Three ways to build a website

  • Yourself, with a template-based website builder. Affordable and flexible, but you start from an empty template: the structure, the copy and the design are up to you.
  • With an AI website builder. You describe your business and get an editable first version with structure, draft copy and design. From there you edit it like a template – you just don't start from zero.
  • With an agency or a developer. The right route for custom requirements and complex features, but more expensive and slower, and later changes often need the specialist too.

Building your own website, step by step

  1. Sketch the page structure based on the questions above: which pages you need and what the main action is.
  2. Choose a domain. A short name that is easy to say, usually ending in .com or your country's domain. You can start without one, but your own domain looks more trustworthy. Connect your own domain
  3. Pick the tool you will build with – check whether hosting is included and whether you can keep editing it yourself.
  4. Write the copy. AI gives you a good first draft, but the real facts – prices, opening hours, references, guarantees – are yours to add and check.
  5. Add images. Your own photos say more than stock images. Give each a short, descriptive ALT text.
  6. Set up contact options: phone, email, a form and, if you need it, online booking.
  7. Cover the legal basics: a privacy policy if you collect data, and a cookie banner if you use tracking. GDPR checklist
  8. Set it up for search engines: page titles and descriptions, Google Business Profile, Search Console. Search Console and Bing Webmaster Tools
  9. Go live and review it in the first week – on mobile too, including a test form submission. Your first week after launch

Can you build a professional website with AI?

Yes – if you treat AI as a starting point, not a finished product. This is where it helps most, and this is what stays with you:

Where AI helps most

  • An editable first version in minutes: page structure, draft copy, design.
  • Rewriting, shortening, adjusting the tone of and translating your copy.
  • Suggested page titles and descriptions for search engines.
  • A new page or campaign page quickly, matching your existing style.

What's still up to you

  • The real facts: prices, opening hours, references, guarantees.
  • Your own photos and your company's own voice.
  • Checking legal texts such as the privacy policy.
  • The final decision about what goes live.

How much does your own website cost?

With a website builder – template-based or AI-powered – you usually pay a monthly or annual fee, often with hosting included; agencies typically charge a one-off development fee plus separate hosting and maintenance. Also budget for the yearly domain fee and for who will make later changes, and at what cost.

With Demona, a business website starts from €24.90 + VAT per month, hosting included, and you can try it free for 30 days with your own website, no credit card required. Pricing and plans

Frequently asked questions about building your own website

  • With AI, the first version of a simple business website can come together in an afternoon. Refining the copy, images and details takes longer – more like days, depending on how much material you already have.

Try it with your own business

Don't start from an empty template.

Tell us what your business does and get an editable first version of your website in minutes. Free for 30 days, no credit card needed.