When the image itself carries the message, give it room of its own. The Image block highlights one visual as a standalone content point. Use it for a reference, product photo, location, portrait or detail that does not need a long explanation beside it.
You are not only choosing a picture: aspect ratio, width, focal point and caption work together to determine how the image reads on the page.
The focal point matters when an image is cropped. Changing the aspect ratio can cut off part of the photograph. In the editor, mark the point that must remain visible — for example a face, product or important detail.
ALT text describes the essential meaning of an image for someone who cannot see it. A caption adds visible context for every visitor. Image TITLE text is optional and usually does not need to repeat the same information.
If an image is purely decorative, mark it as decorative in the editor instead of forcing a meaningless description into the ALT field.
From aspect ratio and focal point to accessible description, each important detail can be controlled separately.
Wide 16:9, Tall 4:5, Square 1:1, Full width or Original size. Full width also uses 16:9 but removes the image's own width limit; Original size preserves the source aspect ratio.
Choose which part of the image stays central when the crop changes between aspect ratios.
Describe meaningful images briefly; mark purely decorative images as decorative.
A caption provides visible context. TITLE text is optional and does not replace ALT text.
Block background, section width and content width determine how much visual space the image receives.
Limit the block by device or time window, and adjust the space around it separately.
Cuts the picture to a shape that unveils like a curtain as it scrolls into view.
A cut-out rounded at the top, like an archway.
The largest circle the frame holds, centred.
A soft, irregular shape that slowly changes its outline.
Needs a cropped frame (Fill). Printed pages show the picture uncut.
After the wide example above, here are three more ways the same block can behave. They are not simply different-shaped frames: each gives the visual a different weight in the page structure. The fifth option, Original size, does not crop the image at all and keeps its original proportions.
Choose based on the role the visual needs to play.
GIVE A STRONG VISUAL ROOM
Choose an aspect ratio that suits the subject, set the focal point and write ALT text that genuinely describes the image.