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QR codes for flyers and posters

What is a QR code good for?

One scan, and the visitor is on the page. Nobody likes typing a web address off a flyer, a poster, a menu or a newspaper ad. A QR code is scanned with a phone and takes people straight to the page, news item or event.

In the editor, open the ⋯ (More actions) menu and choose QR code…. It is there on every page, news item and event.

The QR code dialog: settings on the left, a live preview of the code on the right, and SVG or PNG download at the bottom.

What can you set?

The preview updates with every change.

Language

On a multilingual website, choose which language version the code opens. You can download a separate code for each language.

Colour

Black, your website's text colour or its accent colour. Only a colour dark enough on white for a phone to read reliably is offered.

Picture in the middle

Your logo or any picture from the media library goes in the middle of the code, on a white patch. The code then gets stronger error correction, so it stays readable under the picture.

Tracking and parameters

Marking visits from the QR code adds utm_source=qr and utm_medium=print to the link. Type anything else into Extra parameters, for example utm_campaign=spring.

SVG or PNG?

  • SVG: for the print shop and your designer. It is a vector, so it scales to any size without turning pixelated.
  • PNG: for Word, Canva or an email. Download it in three sizes: 512, 1024 or 2048 pixels.

The Copy button copies the code's link too, if you also want to give it as text somewhere.

Where does the code lead?

Always to your website's main domain, even if you opened the editor on another address. If you have connected your own domain, that goes into the code; if not, your demona.ai address.

  • Drafts and scheduled items get a code too. The address is final in advance, so you can print the flyer before going live. The code opens the page from the moment it is published.
  • If you rename the page later, an automatic redirect is made from the old address, so codes already printed keep working.

Scan it with a phone before printing. Especially if you put a picture in the middle or added long parameters: the longer the link, the denser the code. A few seconds of testing can save a reprint.

Frequently asked questions

When the QR code does not work the way you expected.

HELP

QR code done. Ready to measure it?

See how to connect Google Analytics, so you can tell how many people came from your printed material.