A heading tells visitors how to read the page. The Title block marks sections and levels in the content hierarchy, so the page structure is clear even during a quick scan.
Do not place a heading above every block. Use one where a genuinely new idea or section begins.
Do not choose by font size. Start with the heading's role in the page structure.
The most important heading on the page. A useful rule is to have one primary H1 introducing the whole page.
Use H2 for the main sections of the page, when a genuinely new topic or section begins.
Use H3 for a smaller topic grouped under an H2. It helps structure more complex sections.
Use these only when the content genuinely has more nested levels. Simple one-page websites rarely need them.
Quick rule: do not choose the heading level that looks best visually. The level should show where the visitor is in the content hierarchy. Adjust the visual styling afterwards to fit the page rhythm.
Beyond the heading level, you can refine its position, width, background and navigation role.
The H1–H6 level indicates how deep this heading sits in the content structure.
Align the heading left, centre or right. Left alignment is usually the most natural choice on longer content pages.
Choose readable, wide or full content width depending on how much horizontal space the heading should use.
Keep it on the normal page background or place it in a custom or inverted band, which can extend to the screen edge.
Make the heading itself clickable with a link, or add an anchor ID so a menu item or button can jump directly to it.
Use outer and inner spacing controls to set how strongly the heading separates the content before and after it.
Not every large or prominent line of text should introduce a new section.
Use it when the heading needs supporting copy or additional content context in one unified header.
Use it when the top of the page needs a complete opening message, supporting copy and a CTA.
Use it when a subheading and its explanation naturally belong together in one text section.
GIVE THE PAGE RHYTHM
Build a consistent hierarchy and add a separate Title block only where a new section genuinely begins.