One visual stays in place while the story moves forward. In a Scrolling story, an image or video remains fixed as the content changes step by step beside it. It works best when the same visual context matters throughout, but the explanation develops across several stages.
If every step needs a different image, the Stacking cards block is usually the better choice.
The visual world stays in place while the story moves through four stages.
The story begins with the raw material: its character and size help determine what the finished object can become.
The rough piece gradually becomes recognisable as the main proportions and details fall into place.
Sanding, finishing and small corrections create the quality you notice when you see the object up close.
The final step closes the arc by showing the same object as a finished result.
The same block can use YouTube video. The video stays visible while the steps progress beside it.
In a few sentences, explain what you do, who you work with and what makes the business different.
Warm, direct, expert or refined: the website copy can be shaped around the tone you want.
AI builds the initial pages, writes draft copy and selects suitable visuals.
Rewrite, replace or rearrange blocks, then publish when the site is ready.
The block is strongest when one visual genuinely holds the whole story together.
Choose an image or video that still makes sense beside every step.
That is usually enough to create progression without making the scrolling interaction drag on.
Each step should add something new rather than restating the same idea in different words.
Let the visual and the steps work together instead of competing with long paragraphs.
Alongside the fixed visual, you control its type, position, aspect ratio and the step content.
The fixed media can be an image, a YouTube or Vimeo video, or an animated visual.
Keep the image or video on the left or right side of the text.
Choose 4:5, 1:1, 3:4 or 16:9 to suit the visual.
Three to four steps usually works best. Each one has its own title and supporting copy.
Set the image focal point and ALT text separately, or mark an image as decorative when appropriate.
Place the block on the page background or in a custom or inverted band, with Reading, Wide or Full content width.
Ask what should change as the story progresses: the visual, the chronology or only the copy.
KEEP THE VISUAL FOCUS
Use Scrolling story when one shared visual context connects several ideas and the sequence genuinely matters.