Start with what visitors actually ask, not what you still want to say. An FAQ works best when it resolves real uncertainty before a decision: pricing, process, compatibility, delivery, guarantees, cancellation, technical requirements or anything else that naturally comes up.
Avoid turning marketing claims into fake questions just to create another feature list.
Short, direct answers to the questions that come up most often.
When the same specific questions repeatedly come up before visitors are ready to decide.
Write the question the way a customer would ask it. “How can I pay?” often feels more natural than “Which payment arrangements are available?”.
Beyond the questions themselves: the layout, search, numbering and colours.
Pick one of seven layouts: Classic, Cards, Two columns, Grid, Large numbers, Conversation and Featured question. A new block starts as Cards.
Turn search on or off; it works in every layout. It searches the question text and is especially useful on longer lists.
Set your own placeholder text and no-results message for the searchable version.
In the Featured question layout one question and its answer get a card of their own. You mark which one in the panel; if none is marked, the first is used.
In the Conversation layout you choose how many question–answer pairs show at first (1–20, 3 by default). The rest wait behind a “More questions” button.
Questions can be numbered 01, 02 and so on, keeping their original numbers while searching. Large numbers always numbers them; Conversation never does.
Row background, text and border colours apply where the layout draws boxes. The featured card and the question bubbles can be Accent, Dark or Custom, and the text colour follows automatically.
Answers support formatted text, and each question can optionally have an icon.
Every layout keeps every question and answer on the page, so search engines get the same FAQPage structured data whichever layout you pick.
In the FAQ block's panel, Layout decides how the questions are laid out. Switching layouts keeps every question and answer; only the arrangement changes. A newly inserted FAQ block starts as Cards, and blocks you built earlier stay Classic, exactly as they looked before.
Search engines see the same thing whichever you pick. Every layout keeps every question and answer on the page, even when an answer is folded or the Conversation layout puts some behind a button, so the page's FAQPage structured data is the same in every layout.
Below is a live example of each of the other layouts, using the questions of a made-up bike repair shop. Classic is further down, in the “Example: before booking a service” block.
The heading and subheading on the left, the questions on the right. On a phone they stack.
Not for small repairs: bring the bike in any time we're open. For a full service, book about a week ahead.
Every answer open, in a grid of cards. Good for short answers worth seeing without a click.
There are two spaces in front of the shop and paid street parking round the corner.
Yes: card, phone or cash.
We guarantee both the parts we fit and the work for six months.
During a full service, yes, while stocks last. Ask when you book.
A large number beside each question, the heading beside the list. This example has a dark background, so it reads as a dark band.
Clean if possible, and bring the lock key if the lock stays on the bike.
Questions and answers as chat bubbles, with the site answering. Here the first 3 pairs show and the rest wait behind “More questions”.
Are you open on Saturdays?
Yes, from 9 am to 1 pm.
Can I bring my own parts?
You can, and we'll fit them. In that case the guarantee covers the work only.
Do you fix children's bikes?
Of course: everything from balance bikes to adult sizes.
Do you collect and deliver?
Within the city, yes, for a surcharge. Ask when you book.
How long do you keep a finished bike?
Two weeks free of charge; after that we charge for storage.
One question and its answer on a card of their own, the others beside it. Here the card is Dark; by default it takes the Accent colour.
The most asked question
How much is the spring full service?
HUF 24,900 for city and touring bikes, parts extra. It includes a full check-up, brake and gear adjustment and a chain clean.
More questions
Switch when the content is not really a question-and-answer situation.
Use it when the headings are topics, categories, programme sections or specifications rather than customer questions.
Use it when everyone should read the information in a natural linear sequence.
Use it when one important rule, warning or uncertainty needs to be made clearly visible.
Look at support emails, sales conversations, enquiries and the points where prospects repeatedly ask for clarification. The strongest FAQ does not invent questions; it collects them from real customer situations.
FAQ in a real decision journey
The format can stay the same, but the questions should come from the moment where the prospect still has uncertainty.
Questions that come up before an enquiry or booking can remove unnecessary uncertainty.
REMOVE THE UNCERTAINTY
Adapt the questions, search, numbering and visual treatment to the decision visitors are trying to make.
