SEO mainly helps traditional search engines understand and surface your pages. AI discoverability adds extra machine-readable signals and access controls, such as AI crawler permissions and llms.txt.
SEO + AI
Make your website easier for search engines and AI systems to understand.
Alongside traditional SEO settings, you can control technical foundations for AI discoverability too — including AI crawler access and llms.txt support.
Two audiences, one goal: content that's easier to discover and understand.
Search engines and AI systems can rely on different signals, so your website can be prepared for both.
SEO titles and descriptions
Set an SEO title and meta description for each page. Search engines may display different wording in results.
Indexing controls
Choose page by page whether search engines should be allowed to index your content.
AI crawler access
Control separately whether AI crawlers are allowed to access your website.
llms.txt
Give AI systems a machine-readable signal about the important content and structure of your website.
Clear site structure
Clear headings, pages, blocks and internal links help both your visitors and machine processing follow the context. Published pages, news items and events also get schema.org structured data automatically (WebPage, NewsArticle, Event).
Multilingual pages
Manage each language version with its own content and metadata instead of squeezing every audience into one page.
llms.txt doesn't replace SEO.
It's an additional machine-readable signal for the AI era. Strong technical SEO, a clear site structure and genuinely useful content still form the foundation of your website. llms.txt and AI crawler controls complement that foundation — they do not guarantee inclusion in any AI product or answer.
Frequently asked questions
SEO and AI discoverability aren't the same thing, but together they can make your website easier to understand.
FOR SEARCH AND AI
Build a website with content that machines can make sense of too.
Start with the first version, then refine your content, SEO metadata and AI access settings in one place.